| 1: Describe two forms of new media that the CDC is using to promote public health. |
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| 2: How is MySpace being used to market health among teens in New York City? |
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| 3: Define entertainment education and how it is being used in Hollywood. |
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| 4: Why would we need to research how people use the media in order to develop health communication campaigns? |
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| 5: How would you launch a campaign using buzz or viral marketing? |
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| 6: Why would or wouldn't the Oprah show be a promising way to reach women under 35? |
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| 7: If you had $1,000 to spend on a campaign to prevent drunk driving among college-age men, what media and channels would you use? How would you spend your money? |
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